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Business: Technology Aims To Enhance E-Cigarettes

“If the technology continues to innovate the manner that it’s been, in 10-15 years from now, we’re the replacement to big tobacco,” says Andries Verleur, CEO and cofounder of electronic cigarette manufacturer V2 Cigs.

Video showing the V2 Cigs in operation via YouTube.

By now, you have likely seen someone dragging on an electronic cigarette – a plastic tube which a liquid up as it turns into water vapour to model smoke, supplying sense and the nicotine of smoking.

Although the health effects of cigarette continue to be to be discovered – the Food and Drug Administration is apparently preparing to control the devices – smokers never have been discouraged from purchasing the light-up apparatus.

V2 Cigs expects to surpass $100 million in claims and net sales to be the world’s biggest online retailer of cigarette. NJOY, which raised $75 million in financing from the likes of Peter Thiel and Sean Parker now commands 40 percent of the U.S. electronic cigarette marketplace, its CEO told Bloomberg. You can read the full V2 Cigs review on SmokeTastic’s review site or check it out in action with the MFLB vaporizer.

Most e cigs are made in China, where creator of electronic cigarette manufacturer Indica pharmacist Hon Lik, claims to have devised its CEO a decade past.

“Our merchandises are generally about a third of the price [of conventional smokes],” said Verleur, who attempted his first electronic cigarette in Prague before co-founding V2 in Miami, Florida, growing it from three individuals to 200 staff. “It’s possible there could be additional tax that could level the playing field, but in 90% of markets that hasn’t happened.”

Electronic cigarette are soliciting customers with low price tags and increasingly pervasive advertising campaigns – for the very first time in 43 years, cigarette advertisements will return to TV as second-biggest tobacco U.S. maker Reynolds American RAI -1.19% Inc. plans a national rollout of its Vuse ecigarette.

Despite forthcoming regulations, analyzer indicate it is an increasing business – according to ratings service RPT Fitch, consumption is expected to grow 40%-50% in the next year, while Citigroup C 1.08% calls cigarette will have a $3 billion market section by 2015.

Locally, V2 will also be expanding into 35,000 shops, including Hess gas stations in the U.S.

“Whereas in 2012, our company was 80% online, by the ending of this year online will likely just create between 60-65%,” Verleur called.

For these modest players, the glory days may be numbered despite Verleur’s bright outlook, as large tobacco expects to smoke out the vapor upstarts. In April 2012, Lorillard Inc, the third-biggest tobacco producer in the U.S. bought Blu ECigs for $135 million and has since fostered supply of the merchandise to more than 80,000 shops, according to the Wall Street Journal. This August, the biggest cigarette manufacturer in the U.S., Altria Group Inc., began selling its MarkTen ecig, reports Bloomberg. Imperial Tobacco Group Plc., Europe’s second-largest tobacco company, recently announced plans to purchase Dragonite International Ltd. (329)’s electronic cigarette unit for $75 million.

With enormous advertising cash is come by large tobacco. Lorillard means to spend $30 million on advertising and celebrity endorsements for Blu eCigs. They also help produce custom accessories for Storz & Bickel (makers of The Volcano ecig).

To parents’ concern, electronic cigarette use has doubled among teenagers. U.S. regulations on cigarette would bring America in-line with other states – the U.K. driven cigarette should be controlled to ensure quality, while France intends to prohibit cigarette from public places.

However, Verleur maintains the future is vapor.

“High School’s have been very, very rewarding and the firm does continue to grow – electronic cigarettes are here to stay.”